As I travel to speak to audiences at various conferences, one of the topics I address is often that of podcasting.

What is a Podcast?

A podcast, in a nutshell, is a collection of audio files that people can listen to on their smartphone, tablet, laptop, or desktop computer (as well as even more devices than those!).

Podcasts allow you to record audio presentations and make them available for free to anyone anywhere.

They may consist of a priest’s homilies, lectures given during the parish R.C.I.A. process, presentations during a Bible study, etc. A unique aspect of this medium (audio) is that it may be consumed while jogging, driving, and performing other mundane tasks, such as cleaning the dishes.

In the steps below, I show you how to generate a podcast and have it appear in Apple’s iTunes Library so that anyone may easily access it, whether they are using a desktop computer, a tablet, or a smartphone.

Step One: Get the Right Equipment

First, you need a good audio recorder. One I have used extensively and highly recommend is the Olympus WS-600S Digital Voice Recorder 142610 (Silver):

Olympus Digital Audio Recorder

You’ll definitely want to use a wired lavalier to give that recording of your voice very clear and crisp. I recommend the Olympus ME-15 Microphone:

Wired Lavalier Microphone

I like to keep the recorder in my pocket and clip the lavalier to my shirt.

Hint: If your recorder has a ‘lock’ switch, then lock it after you hit ‘record’ before placing it in your pocket. This will protect against accidentally activating buttons on the recorder while you are presenting.

After you are finished recording, you can attach the recorder to your Mac or PC using a USB connection. This allows you to open Windows Explorer (on a PC) or Finder (on a Mac) and copy/paste the file to your computer’s hard drive in the folder of your choice.

Hint: In the menu options on your recorder, opt to record the audio as an MP3 file in a high quality mode. This will give you very clear audio in a format that is widely accepted.

Step Two: Edit the Audio (Optional)

If you have any parts of the recording that you would like to “cut out” such as dead silence between the time you hit ‘Record’ and started speaking, you may do so using audio editing software on your computer.

For the PC, I recommend Propaganda, and for the Mac, I recommend Garageband.

There are many choices out there for audio editing software, so you might want to try a couple out before settling on your favorite. CNET is a great place to go to discover free or low-priced software that is virus-free.

Step Three: Publish the Audio File to the Internet

Once you have the audio file you wish to share, you’re ready to publish it to the Internet so others may easily download and listen to it.

I recommend the service provided by Liberated Syndication at LibSyn.com, which costs as low as $5/mo.

Step Four: Generate an RSS Feed and Know Its URL (or Web Address)

You will need to generate something called an “RSS Feed,” which Liberated Syndication will automatically generate for you. Please watch the video I created below to learn what an RSS feed is.

Step Five: Submit your RSS Feed to iTunes

If you don’t already have iTunes installed on your computer, go to Apple.com/iTunes and download/install iTunes.

Then, submit your RSS feed to iTunes.

In order to do this, you need to first visit the iTunes Store from within iTunes:

Visit the iTunes Store from within iTunes

Visit the “Podcasts” section from within iTunes by clicking “Podcasts” in the iTunes menu:

Go to the Podcasts section from within iTunes

Find and click on the link titled “Submit a Podcast”:

Submit a Podcast from within iTunes

Enter your RSS Feed URL in the box, click the “Continue” button, and complete the steps you are presented with.

Enter Your Podcast Feed URL into iTunes

Watch the short video clip at this link by Ray Ortega to find out what these steps are.

(You may also want to keep the “Making a Podcast” documentation by Apple handy, especially if you’re more technically minded and want to tweak something.)

Step Six: Sit Back and Enjoy!

That’s it. You’re now podcasting!

When your podcast is approved by Apple, you’ll receive an email from them with the direct URL (i.e., link) to your podcast on iTunes, which you can then place your website or send to people by email.

As you publish new audio files to your Liberated Syndication account, your RSS feed will automatically be updated by Liberated Syndication with your new content, and your new content will automatically appear in iTunes!

If all of this is gibberish to you and you wish to hire me to do all of this for you, please contact me at email@carsonw.com, and I will be happy to assist.